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India's First Data Quality Seminar a Major Success - Saturday, July 31, 2004
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On Friday, 30th of July, The Leela Kempinski was venue for India’s first Data Quality Seminar, sponsored by CIANT Corporation of USA and its India company CIANT Technologies Pvt. Ltd. The keynote speaker was CIANT’s Chief Architect, Mr. Sanjib Mallik, who was visiting from New York to share with Seminar participants his first hand experience with data quality issues in 22 countries. In addition, there were a number of speakers representing concerned data users, academics, solution providers, and data warehousing experts from ICICI Prudential, Satyam, PriceWaterhouseCoopers, CIANT, and the University of North Texas, USA.
The Seminar was well attended by senior business managers and IT professionals from a variety of companies representing banking, insurance, home finance, petroleum, hospitality, IT consulting, direct marketing and advertising sectors. Seminar participants represented both private and public sectors, and NASSCOM. The presentations and discussions that followed touched upon a number of issues:
- What is Data Quality and why should companies and the government be concerned
- e-Governance, Homeland Security and Anti-Money Laundering enforcement
- Special issues and challenges with Indian data, and their resolutions
- Case studies of data quality issues and solutions from around the globe
The aim of the Data Quality Seminar was to create awareness about importance of Data Quality for India as well as global markets, to size costs and possible resolutions of poor quality data especially when it comes to identification data like name, address, telephone numbers. A number of case studies was discussed based on global to mid-size company experience around the world, to help organizations understand how to know customers better, cross-sell smarter, manage fraud, manage attrition, reduce operations cost, and how to plan for world-class data management services with customer/prospect name and address data in India, and BPO operations for markets around the world.
Poor data quality means that information may be inaccurate, incomplete, redundant or fictitious, resulting in higher costs, poor service, and missed revenue opportunities. Hence, the Data Quality Seminar was of interest to General Managers, Business Managers and CIOs, in addition to professionals in Marketing, Risk, Operations, and Data Warehouse related IT functions.
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All questions may please be sent by e-mail to: Vivek.De@ciant.com or Sujan.Pandit@ciant.com . |
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